Designers Do More Than Make Things Pretty

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As a creative professional, I’m always worried about how my compositions visually look. This expression and concern remain at the core of a designer’s perceived expectations of what they bring to the table. But what if I told you how things look aesthetically are not necessarily what effective designers focus on addressing?

From my professional experience, there is a disconnect between the perceived responsibilities of designers and what we fundamentally do every day. To some, it may seem like we make things look pretty. And other times, we have to be nothing short of mind readers. The reality is our jobs are much more profound and complicated than just producing visually pleasing compositions.

The human brain can subconsciously determine what good design is without knowing anything about the compositional structure. This active response is the same reason certain types of music and art resonate with us. Trained designers understand this and wield its power like Luke Skywalker and his lightsaber. We organize information in the most effective way to maximize the sub-conscience perception of compositions to present a particular idea or message.

So, in theory, design done correctly can effectively increase ROI (Return on Investment). The key here is communication between the business and the designer. A good designer will be in alignment with the goals and work harmoniously to achieve the mission. Designers at their core are problem solvers.

To some degree, designers intuitively produce what marketing professionals and UX (User Experience) designers provide. We use experience, intuition, and training to present the best possible results to achieve the same goals. And just like any marketing or UX model, a strong…

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