The Music Industry Goes Silent

As a consequence, music artists who would usually turn to tours and performances to generate revenue from released music and connect to their fanbase are left staring at their phone screens. Live shows are perhaps one of the only organic methods of measuring how much of a hit a song is. Songs getting airplay and amassing mainstream popularity can be easily converted to revenue with ticket sales from performances.

With physical performances now inconceivable, streaming appears to be the only viable source and the goalpost has moved from who can sell out the most shows to who has the highest streaming numbers. Online has fast become the new face to face and this new reality is already producing winners.

These winners know how to make Triller, TikTok and Lomotif work for them. They look like Blaqbonez, Oxlade, Fireboy, Rema, Simi and Joeboy. Most importantly, they don’t have two heads.

Credits –

Solomon. ❤️

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