Top 1 Digital Transformation Trend in EdTech for 2019

While all the experts are talking about Augmented Reality, Virtual Reality, Personalized Learning, Internet of Things, Artificial Intelligence, Big Data, and Security, I would rather turn the focus to something much more basic. Once we make the basics are good, we can talk about something more.

In order to set the tone and prove the point, please tell me, if all the conditions between the two schools on the picture in terms of education would be the same, which one would you send your child to?

I’d say the answer is obvious. This is not a story about conditions of the school buildings but rather a story about EdTech companies and how they present themselves. I am running onto a lot of companies, being in EdTech or not, who are representing the new tech era but their branding and their interface does not represent this tech revolution properly. Rather, first their websites followed by their digital products, look as if they are still in the 90's! Yes, that was in the past century!

I am not talking about visual identity and UI alone, where majority of EdTech players need to step up, but about UX which tends to be very difficult to keep under control between business requirements and actual end-user needs. EdTech products are getting more and more complex as we tend to digitalize every step each child takes, so EdTech companies keep adding up to their products without a bigger picture of how it all fits together.

I have witnessed how something that was well thought of and planned being dragged back to old roots of dullness and chaos. I’ve seen a company invest into a product that skyrockets them above competition and then get lazy about it and have wannabe product manager suddenly exploring his design skills and shitting all over the product while everyone tapping his back as if they want their company to fail. I cannot grasp that really…

How can you be a leader in EdTech and talk about AI and AR and VR and all other abbreviated terms (probably because you outsourced as cheep as possible and your remote team cannot pronounce the terms properly) if your own house does not reflect what you are talking about? I keep saying, spend the money you must spend to produce the product that will give your business a feasible chance of success.

At the moment your self representation is in this century, when your products look and feel as of this century, then is the moment to board the ship of future and preach about future of EdTech.

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