COIN a set of collectable tools

That you acquire as you progress in the levels of self mastery.

These article is about using UX design processes for bringing a set of self mastery tools into a digital experience…it is about transformation!

The project was done under user centered design tools to help us create things that people want, need or gives value. The COIN proposal is a combination of digital experience and ancient technology to help users find their inner strength and potentials throughout a set of tools that are being designed by self mastery professionals for more than 5000 years ago in Orient.

Targeting the increasing crowd of young achievers with a broad sense for good living and taste for well designed products, we studied archetypes of user personas that matched the targeted group.

Personas were created under contemporary lifestyle patterns like: working routines, exercise practices, relationships, time for self-development.

First: Empathize. Through out getting into the skin and emotions of users, imagining how they will react when they perform an online practice of self improvement.

Second: The Journey. Creating a customer journey or storytelling of a given user archetype.

Third: Access and Ability. The solution must give users universal features easy to understand and use, in order to be able to do some progressive behavior change for self-improvement there actions must be executed in baby steps giving ability to do so, giving the opportunity to do your self-work, anywhere and anytime!

Qualitative survey shows interest on such a tool, most of the suffering and emotional discontent comes with loneliness and stress.

In order to achieve an efficient user experience customer journey was created according to the most challenging persona.

Some conclusions after research are that we live in a context of immediate requests and constant change, something not easy to handle we are often taken out of our comfort zone and these fact requires a lot of resilience to adapt to the endless transformations and The New.

Change is one of the main causes of stress and anxiety it is an activation of our internal alarm system when something unknown approaches our perimeter with a negative impact on wellbeing. Giving us ability to access tools that help us overcome change is a great help.

Loneliness and isolation are also proven facts of our era, the increasing amount of self centered individuals (opposite of self-aware individuals) we find more and more people who lack of time for real life sharing and good human experiences.

Never in human history there was such an immense offer of experiences like we have now a days, we face times of surge for defeating the fact that we feel empty and with no purpose, it seems everything is outside and we have forgotten about our inner self.

Through out the research we found out four main pain points, the solution must give value to users, related to time, sharing with others and auto testing.

COIN is a set of collectable tools to help you create balance and harmony in all aspects of your life.

Collect COINS and find what really matters! Endless joy and unconditional love.

”These tools are an ancient technology of preserving youth and preventing disease by regulating the stress hormones of the body. Unlock the unlimited potential of your life. Discover what holds you back and transform it into fuel to push you forward! We will guide you until you are soaring on your own! Discover your personal blueprint and redesign it to build a life you love to wake up to! A foundation of kindness and compassion.”

“COIN is a set of collectable tools that you acquire as you progress in the levels of self mastery. A step by step road map with audio, video, live webinars and seminars to give you the fastest route to the life you deserve! The self assessment is based in the principles of 5 phases. Each element is an archetype to illuminate the nuances of your personality. Using your predominant emotions and ways of being as an oracle into the rest of your life present past and future.”

Enjoy the immersion!

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